Accelerating Project Timelines: Scan to BIM’s Impact
Leverage AI to enhance your listing!
Introduction
The global pandemic has resulted in a major shift in how the real estate industry works. Real estate companies are now operating through their online platforms and clients as well are sorting to e-methods to check listings. As a result, the usual plain 2D photos are not catchy enough for the clients. In this competitive environment, clients are choosing to view listings that have virtual tours.
A real estate marketer has the option of adding high-quality property pictures taken from different angles. However, especially in cases of luxury homes, pictures are not sufficient. Clients are looking for something more interactive. This is where 3D tours comes handy. From last year onwards, when meeting people has become a hazard, 3D tours are a perfect replacement for physically viewing a property.
Stats show that 48% of realtors admit that keeping up with the ever-changing technology is a challenge. If you are struggling as well, keep reading our guide to understand what would be your best investment – traditional 2D photos or a 3D virtual tour.
Imagination vs Physical Presence – Be it a luxury home property or any home, a 3D virtual tour is made up of a 3D model with a fully furnished house equipped with 360-degree cameras. This is the closest version of physically viewing a property. Clients can virtually walk through the property where they pass by the living room, inspect the bedrooms, go on the balcony, etc. The best part about 3D virtual tours is that clients can take their time while viewing the property by manipulating the cameras. Unlike physical viewing, you are not in a rush. Clients can choose to take the tour at any time of the day without any disturbance.
When it comes to traditional photography, they are static and clients can only see pictures taken from specific angles. 2D photos do not have the motion interactivity like virtual tours. Buyers have to solely depend on their imagination while looking at a property. A 360 virtual tour is a clear winner in this matter.
One Angle vs 360 Degree View – As said earlier, in traditional photography, clients can only view one part of the property via one angle. To view areas from different angles you need several photos. The chances of distortion is huge in the case of these images. These photos are clicked via a wide-angle lens and often photoshopped to look good. Thus these pictures are far from reality. It becomes difficult for the clients to understand the proper size of the rooms and property.
On the flip side, in case of a 360 virtual tour eliminates this problem. With the help of 360-degree cameras clients can take a look at the entire room standing from one point. Prospective buyers hence can zoom in on the living room sofa, as well as zoom in on the fixtures on the wall standing from the same point. 360 virtual tour becomes a user-friendly tool for clients to see and understand the size and feel of the property.
Limited Zooming vs Detailed View – Buying a property is a big decision, thus it is understandable that clients would want to take a good look at the property before making a decision. Physical viewings of property are now hard to come by, hence what is the closest alternative to physical viewing?
That is a 3D virtual tour. These 3D virtual tours are made using top-quality 3D models via professional software. With such a tool clients can inspect every corner of the house. On the other hand, such options are not available in traditional photographs. If a potential buyer wants to zoom in, simple 2D pictures would only get pixelated and blurry. 2D photographs are ineffective and do not impress the clients.
Boredom vs Interaction – In traditional photography, a static picture is not interactive. Empty rooms do not give any scope for imagination. Static pictures look dull. Photographs should be such that they draw the attention of the clients. Buyers would only click on listings twice, once to open it and once to close it. If there’s nothing interactive they would not return to the listing again. As a result, you would lose potential business.
In the case of a luxury home 3D tour, they are interactive and are capable of drawing the attention of the clients. They showcase a 3D model that has all the fixtures, décor which gives the clients a photorealistic experience. This inspires prospects to stay longer on your website and look around the property.
Usual Content vs Social Media Marketing – Realtors today utilize social media platforms to market their properties. Needless to say, they are the perfect setup to market your 360-degree virtual tours. Posting plain 2D pictures on your social media platforms is dull, and often fails to engage the clients. With the help of social media, the sky is the limit. Your listings can reach beyond the physical boundaries of your area. Interested buyers can share your properties with their friends and family, which would help your business to grow and form a loyal customer base.
The above tips hopefully gives you a clear picture of the range of disadvantages of a 360 degree virtual tours. For luxury homes, these 360 degree virtual tours are your best bet to attract buyers. Contact virtual staging services and set up your first virtual tour today!
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