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Introduction

If you own a real estate business, you probably are aware of the importance of floor plans as a marketing tool. Floor plans give a comprehensive idea of the size and space of the entire property. However, are you still stuck in the era of 2D pencil sketch floor plans? Simple 2D floor plans are boring and lifeless. They do not help extend the vision of the buyers and it sometimes feels like looking at a plain whiteboard. So how to use this important tool and make it more engaging for the buyers?

 

You might have come across realtors using more advanced 3D floor plans but you are unsure about using this feature. The most common fear that any realtor has is that they think 3D floor plans are quite expensive and complex. Although it is more expensive than making a 2D floor plan, it is money well spent. Using 3D floor plans will set you apart from the rest of the competition. Buyers will show more interest in your listings and at the end, your business will take off. If you are looking for more reasons to convince you to switch to 3D floor plans, we have made a list of 5 reasons why they are superior to 2D-floor plans. Read ahead!

 

They provide you with better pictures of a property’s proportions – When buyers look at a 2D floor plan, they see a simple sketch of the property. Questions about the size, how much furniture or items it can hold, what will be the window size, etc. remain unanswered. If you are not a professional, it will be difficult for you to imagine the height of the ceilings or windows by just looking at a 2D draft. When it comes to virtually staged floor plans, professional artists build walls, add doors and windows, put in furniture, add all appliances, stage décor, etc. It is a miniature 3D house. This gives buyers an idea of the proportions, size of the rooms, and how many items it can fit. Having a virtually staged floor plan is still better than hundreds of 2D pictures of empty spaces.

They showcase the potential of the property – As we mentioned earlier 2D floor plans are simply lifeless as they do not reveal the property as an actual house. When you show a 2D-floor plan to buyers, the majority at times all see are mere lines and numbers. 3D floor plans show the full potential of a property. Not only is it a miniature house, but artists can also add different interior designs and layouts. So, for buyers who like a contemporary style of living, if you showcase a 3D floor plan with the same style, they are sure to be impressed by it as they can envision their lifestyle and get ideas for their future home. 

Layouts can be easily adapted to cater to every buyer’s needs – The best feature of 3D virtual floor plan for your business, is its wide range of creative freedom. 3d artists can make any type of digital furniture and arrange them in any layout as demanded by you. They do not need to refer to any catalogs of furniture all these artists need to do is simply go to their library and pick any ready-made set of furniture. So here, you as the realtor have the full freedom to style the same property in any way. 3D floor plans can cater to any demographic and make customized floor plans for families, young couples, etc. 

They are easy to comprehend – 2D floor plans are quite technical and complex. If buyers do not have any knowledge of architecture, a 2D floor plan does them no good. It just makes buyers even more confused and doubtful about their purchase. Unlike simple 2D sketches, 3D plans are self-explanatory. A miniature 3D house can be understood by anyone and does not require any prior knowledge. Virtually staged 3D floor plans are therefore client-friendly and using them on your listings makes your business approachable to buyers. 

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They elevate your professional reputation – It may be cheaper to opt for 2D floor plans and empty property pictures but in the long run, it is ultimately detrimental for your business. Buyers not only see the property they also judge you as a realtor and your business based on how upgraded are your business proceedings. Hence 3D floor plans set you apart from your competitors. By investing in 3D floor plans, buyers get the impression that as a realtor you think about your clients and the quality of your business.

Now that we have spilled out pearls of wisdom, hopefully, you are in a better place to make a decision. Needless to say, there are no drawbacks to investing in virtually staged 3D floor plans. There are only heaps of advantages. Try your very first 3D floor plan and reap the benefits! 

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