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Introduction

We all know staging an empty property is a difficult task, more so is the realtor decides to buy physical furniture and hire manpower to do the job. It takes a lot of effort and is a huge dent on your pocket. These days that is why realtors are choosing to digitally arrange furniture. It is not that expensive and currently in the market there are two options available – Virtual Staging and Photoshop.

Both options are equally good and they are the perfect solution if you are looking to stage your property. Photoshop is considered a budget saving option and virtual staging although a little on the expensive side, gives a smoother and more professional look.

So, which one to choose? In order to make an informed decision we have compiled a list of 7 major points that talks about the pros and cons of both the options. Let’s take a look –

Achieve realistic proportions – When it comes to editing horizon and perspective, virtual staging has got the upper hand. In photoshop there is no option to adjust the horizon line and thus the professional photographer may have to take furniture pictures from angles that looks similar to original photo. Even after that there are spaces for errors. The human eye will catch the slightest of mistake and buyers might get the impression of a cheap-staged property.

However, in virtual staging there is provision to correct the horizon line. Since virtual staging gives a 3D perspective, all furniture perfectly lines with the horizon. This helps to give a more professional look and forms a good impression on buyers.

Furniture and décor – You would want to make your property look as realistic as possible. Thus, fake looking furniture will throw off your entire game. Photoshop and virtual staging both gives furniture options.

In photoshop, furniture arrangements are quite limited. Forget choosing furniture that goes perfectly with the background, your main aim should be the angle in which the photo of the furniture was taken so that it can perfectly align with the horizon. This limits a lot of options for the editors.

In virtual staging you can set up the entire 3D scene, therefore the problem of choosing the angle is eliminated. Here the editors are free to choose furniture that compliments the interior of the property to make it look realistic. Virtual staging software has ready-to-use 3D collections to choose from. Thus, the entire process becomes very convenient.

Textures and Materials – Real estate photo enhancements are a big part of the editing process. The editors need to look carefully at the textures and materials of the setup. Although both photoshop and virtual staging uses the same 2D texture maps, in 3D technology editors can pull it on a object to create a realistic effect. Effects like transparency, density, gloss, relief can be achieved with the technology and achieve a perfect natural look.

When working with photoshop, editors use texture maps and put it on top of 2D surfaces and more than often it ends up looking cheap and of bad quality.

Light settings – Since photoshop is a 2D software, there are no light settings separately. Therefore, to add light settings, a photoshop editor has to add shadows and highlights on their own. This task is extremely skillfully and requires a lot of time. 

 

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Versatility – Photoshop allows editors to create a simple collage of several images or correcting colors. When it comes to setting up the entire house, photoshop just doesn’t have much options. Basically, photoshop is not a versatile option.

Virtual staging allows editors to get any visuals they want. It is not just about setting up a couple of pictures. Virtual staging gives a miniature look of the entire house. With all kinds of décor, lighting, furniture, buyers can visualize the entire house. The best part about virtual staging is the 360 virtual tour. Buyers can walk around the property, go in rooms, zoom in on specific furniture, etc. This helps prospective buyers understand the look and feel of the property.

Turnaround time – With the limitations of photoshop, to make a realistic edit of houses it takes a lot of time and effort. Selecting proper furniture, understanding the textures, editing lights from scratch is a very difficult and time-consuming task and on top of that no matter how much the effort, they still can’t give a natural look as good as virtual staging.

 

Time taken to edit a property with the help of a virtual staging software majorly depends upon on the service. Making a 360 virtual tour would obviously take more time. However, any sort of service can be completed within 48 hours. 

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Price – Pricing depends on the kind and amount of service you ask for both photoshop and virtual staging. There is not fixed market price for them and each contractor works on their own price module. The cost of virtual staging depends upon the type of service, number of images, urgency, etc.

When it comes to photoshop their pricing policy also depends on the services you ask for. More detailed service, more efforts and higher the cost.

Now that you have all the points laid out in front of you, they will help you make an informed decision. Evaluate the pros and cons of Photoshop and Virtual Staging and reach out to us here for more information

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