Leverage AI to enhance your listing!
Introduction
At some point or the other, we have all dreamed of owning a house. Imagination is key when you look at property pictures. Buyers need to see themselves living in that property. Their taste needs to match with the essence of the photos. A buyer while browsing through a real estate website will only end up liking them if they see good content and quality pictures.
A lot of work goes behind clicking the perfect shot and editing in post-production. A professional photographer clearly understands how the picture needs to be clicked, from which angle, the light required, and various other intricacies. These professionals have complete knowledge of how to shoot and edit pictures that will draw the attention of buyers while browsing through websites. Many a time a simple shot was taken from a DSLR camera is not enough. There are certain ‘touch-ups’ that need to be done in the editing process. A photo after editing goes from good to stunning and these stunning pictures are the ones that get sold faster.
WHY DO WE NEED TO EDIT REAL ESTATE PHOTOS?
Ask any professional photographer and they’ll tell you how important it is to edit your pictures. Real estate photo editing implies the process where raw clicked pictures are edited into professional-grade photos to serve the purpose of marketing. This may sound easy but a lot of time and effort goes behind getting these pictures ready to be published online. Editing cannot be done by just anyone, they require the precision of a professional. A professional will be able to understand what tweaks and changes are required to make it look like premium photographs. The concept of changing hues, background replacement, light enhancement, object removal are only grasped after years of experience. A picture that has smooth editing has a higher chance of catching the eyes of prospective buyers.
WHY EDITED PHOTOS ARE BENEFICIAL TO YOUR CLIENTS?
Nowadays potential buyers begin their search for properties by looking them up online. It is a proven fact that pictures that are professionally clicked and edited have higher chances of attracting buyers and thus selling faster. While browsing photos, the buyers keep scrolling from one property to another. Thus as a realtor, you only have a few seconds to grab the attention of the buyers. So having good quality pictures are very important to make a sale.
A professional real estate photographer captures the property using high-quality equipment and his/her years of photography knowledge, skill, and creativity. However, this only gets the job half done. The next half of creating the perfect picture is the editing process. Only after editing to create a harmonious picture realtors post these pictures online for marketing. Even though there are a lot of good quality cameras in the market, there are certain limitations to it. The light or the colors may not come out as well in a camera and thus a professional knows how exactly to work with software to make it look much more appealing.
Let’s look at some of the important aspects that you can change with the help of editing –
1.Colour Correction – Colour is one element that attracts prospective buyers the most. Now, what comes under color correction? Here, you can change the outside climate conditions, interior lighting, window tint, and different elements that influence the shade of the property. By doing so, changing colors is acceptable as long as you don’t alter the colors of any object or background completely.
2.Image Enhancement – Let’s be honest, our mental image does not always get captured in the camera. To match the image we mentally pictured, certain enhancements or adjustments are necessary. Here you can alter the image by adjusting the brightness, sharpness, contrast, white balance, alongside other perspectives.
3.Cropping –In real estate images cropping is required to improve encircling, change the perspective or the spotlight to highlight a particular object as opposed to its surroundings. However, you have to make sure that you do not crop out important objects or permanent fixtures like, for example, electrical posts, water towers, appliances that will remain with the move-in, as they can alter the property completely.
4.Vertical Correction – A huge part of your real estate editing process is ensuring that your photographs are vertically adjusted. They can enhance the look of the image and it is one of the edits that is expected in every image.
5.Sky Replacement – No one can control the weather, the day you decide to shoot your property, the sky may turn out to be dark and gloomy, affecting your entire picture. Thus comes the necessity of a sky replacement.
6.Object Removal – Objects that are not fixed like cars, electrical cords, gardening equipment, personal photo frames, garbage bins, etc, can be removed via editing to give the image a clean and sought-after look.
7.Minor Additions – Minor additions like fire in a chimney, a flower jar, a portrait, etc. can be edited in a picture that lifts the appearance of the room rather than having a picture of a vacant room. Nowadays, realtors go one step further to “virtually stage” a property. Some organizations specialize in virtually staging a vacant home. The services $15 per picture, and the pictures can be edited keeping in mind the taste of the buyers or the realtors.
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