Leverage AI to enhance your listing!

Introduction

Buyers before deciding to visit a property, start their search online. More and more potential buyers are relying on social media to look for real estate. Today as a realtor it is imperative to have a strong online presence. The real estate industry is getting competitive by day, and the only way to stay ahead of the competition is to have good quality photographs that attracts the eyes of the buyers. Read along to find out the 6 tips to take your real estate photography up a notch!

Find the right gear – Editing pictures to enhance your real estate photos come at a later stage. The very first step is clicking these photos. For that, you need equipment that is well versed and can bring out the best of real estate photos. This is the number one priority in real estate photography. No matter the setting, a DSLR camera works wonders. It is also advised that to click properties use a wide-angle lens, which could be bought as a set or bought separately. 

Find the right light – You want to shoot the property when the house is in its best condition. You do not want the shoot to be on a cloudy day when the pictures turn out all gloomy and dark. For example, if you choose to click the pictures after a storm, there will be puddles in the driveway, soggy grasses, which would make the pictures highly unappealing. The best time of the day to shoot your property is during dusk when the natural light is not too bright and your pictures get a light golden tint. Many professional photographers also choose to shoot at night to show the property during different times of the day.

Line of Sight – It is said that the perfect height for real estate photography is 5 feet. Shooting in a straight line will help limit distortion. When shooting a room, you have to make sure that the line of sight is clear. Especially when there are windows in the background. Overgrown shrubs peering behind the window will immediately draw a negative attention of the potential buyers, or making sure the fixtures in the entire property match.

Spend time to study the property – When you spend a decent amount of time studying the property will help you prep the property. It will always impress the homeowners if photographers spend time looking at shooting angles, advise the owners on decluttering certain personal objects and keep minimal décor. Photographers have a keen eyesight – the small aspects of the property which can otherwise be overlooked falls under the attention of the photographers. Matching fixtures, personal photographs, torn wallpaper, etc. should be fixed before shooting the property.

 

Highlight the lifestyle of the property – Along with the interiors of the property, potential buyers are also interested in what locality or what type of community surrounds the property. Highlight places that would especially interest the buyers like shopping malls, schools, golf community, etc. Highlight these places in your photographs.

 

Use Photoshop carefully – Photoshop is a popular editing software. Using this software enhances the photographs. Photoshop can add more light and increase the vibrancy of the photographs. But when using Photoshop one should practice caution. Do not add features to the photographs that do not exist in the real property. This will deceive the buyers.

Conclusion: 

In a landscape where online impressions are make-or-break, mastering the art of real estate photography is indispensable for realtors. By implementing these expert tips, you not only elevate your listings but also create a strong online presence, standing out in a competitive market and capturing the attention of prospective buyers. Remember, exceptional photography is not just a luxury but a necessity in today’s real estate

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