Introduction
As a realtor, you will agree, that making a re-sell property look brand new is a difficult task. Up till now, realtors had to go through a hassle to refresh a property via the traditional way. Let’s quickly summarize what are the stages involved in traditional staging. One you need to find good furniture to rent, two you need to hire a moving company to get this furniture delivered at the property, three arrange the furniture and décor, four hire and pay a professional photographer to shoot the property. Every stage involves spending money. Now why go through so much trouble just to get good pictures?
All the above-mentioned stages can be wrapped up in just one by outsourcing this task to a virtual staging studio. They are ten times better than traditional staging and the pictures come out 100% life-like and much cleaner. Keep reading and find out the top five reasons why you should shift from traditional staging to virtual staging today!
Virtual Staging is Budget-Friendly – Yes, you heard it right! Many realtors have this wrong perception that virtual staging is a costly affair. In reality, renting furniture, hiring movers and manpower, and hiring professional photographer, requires twice the money to be spent. Realtors have to pay fees to a staging company, photographers, and manpower.
But if you opt for virtual staging all these problems are tackled by just a small team of artists who use 3D software to set up the entire property. You do not need to physically select furniture or hire an additional workforce to transform the house. The best part about virtual staging is the studio or agency would generally provide you with 2 rounds of free revision. There is no reasonable option in the case of physical staging to redo the property. The benefits that come with virtual staging outweigh the costs involved.
Perfect Option for AS-IS Properties – As-is properties can be quite difficult to sell. To sell such a property realtors or previous owners need to declutter, remove personal items, and clean up the entire property. Now if the property is old, they will generally come with cracks on walls and ceilings, dull flooring, etc. It is understandable that if realtors want to completely transform the property physically, they need to invest a lot of time and money.
Now coming to virtual staging, firstly there is no physical work involved here. To virtually stage a house all you need to do is convey your vision and your requirements to the software team and leave the rest up to them. Using the software and Photoshop these artists can remove old items, add décor, change the furniture style of the house, cover up minor defects, add color, and much more. To top it off, as a realtor you need not require to move a finger and your house would be ready to put it up on listings.
Virtual Staging Saves a Lot of Time – The faster you put up on old property to sell the better. That’s why as a realtor you are always on the run. There is no way one can benefit from all the fuss that is involved with physical staging. It takes way too long and way too much work. Because of the logistics involved the entire process requires a lot of understanding and communication between teams. If one team causes any delay, the entire process stops and needs even more time to finish.
On the contrary, a short turnaround time is a key benefit of virtual staging. On average, to get a house ready artists generally take 1-2 working days. As realtors, you just need to send photos of the property with suggestions and that’s it.
Virtual Staging is Customizable – We all know that all comes down to availability in traditional staging. Realtors can only work with the furniture they manage to find. If the time comes when realtors need to sell the same property again, they need to start the whole process all over again. Re-arranging and furnishing a house is quite an expense.
Flexible and affordable customization is the biggest flex of virtual staging. 3D artists are not limited by catalog surfing or warehouse stock, they have an entire digital library with ready-to-use 3D models. Due to this benefit, any adjustment that is required can be made in no time. Realtors can even change the interior of a property based on the style preference of individual clients and provide a more personal service.
With Virtual Staging, Choices are Endless – Physical staging gives you one single option only. The final results are just photos of the staged property. Anything more than that cannot be provided by physical staging. Now if you choose to go for the digital approach, the choices are endless. Realtors can not only stage a property, they can use 360 virtual tours, digital renovation, 3D floor plans, restyling, etc. Just by sharing the property photos, you can get so many services out of virtual staging.
To end in simple terms, virtual staging is
affordable, convenient, and time-saving. These three main benefits should be
reason enough for any realtor to shift to virtual staging services. So what are
you waiting for? Go give it a try!
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